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Marketing To Benefit The Agent Or You and Your Home?
Price for Attention, Not a Negotiation Room
One of the biggest frustrations we hear from viewers is being encouraged to book a viewing on a property advertised significantly below its Home Report value, only to discover that the price they would realistically need to offer is beyond their budget.
Our concern is that pricing a property way below its Home Report value can mean it attracts the wrong buyers — while potentially missing the right ones.
For example, a buyer with a maximum budget of £200,000 will typically search for properties listed at £200,000 or below. If a property has a Home Report value of £220,000 and the expectation is to achieve over home report but your home is marketed at Offers Over £199,000, most buyers would have reason to believe it is within their budget.
We have spoken to a number of sellers this year who have sometimes had in excess of 20 viewings and in some cases 30 viewings and some have set closing dates but did not secure the offer they needed from a buyer who was in the right position to move forward. Your time is precious, a buyers time is precious and our aim is to book in viewers who can afford to buy your home.
A potential buyer could book a viewing, take time off work, travel to the property and begin to imagine themselves buying it — only to discover that, realistically, they cannot afford to secure it.
Some agents choose to advertise properties well below their Home Report value to generate a high volume of viewings. But we think it is worth asking: who is that strategy really benefiting?
A property advertised £15,000–£30,000 below its Home Report value may generate plenty of attention. But if a significant proportion of those buyers cannot actually afford to purchase it, are they really the right viewings?
There is another consideration, too.
Every additional viewing gives an agent an opportunity to meet another potential client. That includes buyers who may be told they cannot afford the property they have just viewed, but who could potentially sell their own home, arrange a valuation or become a client in the future.
In other words, a strategy designed to generate large numbers of viewings can also create more opportunities for an estate agent to generate valuations and future business. Marketing a home much lower than home report value is also great to 'show off the stats' for instance the stats from Twenty EA will not calculate the price achieved over home report, it purely calculates the price achieved over the marketing price.
Generating more viewings doesn't necessarily mean putting your property in front of the right buyer.
We believe there is a better approach.
Our aim is to attract the right buyers — not simply more buyers.
Your time is valuable, and preparing your home for viewings takes time, effort and often a fair amount of disruption. The last thing we want is for you to repeatedly prepare your property for viewers who were never realistically going to be able to purchase it.
We believe your marketing strategy should create genuine interest from buyers who have both the budget and the intention to proceed.
That means pricing your property in a way that attracts the buyers most likely to be able to purchase it — rather than simply maximising the number of people through the door.
The right price gets your property in front of the right people. And that's what matters.
We will always put your best interests first, because a successful viewing isn't simply about getting someone through the door.
It's about getting the right person through the door.
If you are thinking of selling or buying give us a call we would be delighted to chat to you.
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Why Choose Property Connections?
Choosing Property Connections means partnering with an estate agency built on trust, genuine relationships, and an unwavering commitment to doing things properly. Whether you’re buying or selling, you’ll work with a team that takes the time to understand your story, guides you with honesty, and stays by your side at every step. We’re not a nine-to-five operation - we’re here when you need us, offering clear communication, expert advice, and a calm, supportive approach that removes the stress from moving home. Backed by cutting-edge technology, detailed local knowledge, and a reputation for quality over quantity, we deliver a personal, attentive service that ensures your property journey feels simple, transparent, and truly looked after.
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We’ve never chased awards - and we don’t plan to. Trophies and titles might look good on social media, but we believe real recognition comes from the people we actually help. Every verified Google review, every client who returns or refers a friend, that’s the kind of validation we value. Our focus isn’t on impressing judges. It’s on showing up for the people who trust us with life-changing decisions. We’d rather be known locally for doing the right thing consistently than nationally for winning a plaque once.
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Sponsoring Local Sport Teams - We proudly support local sports teams to strengthen our community and promote healthy, active lifestyles. By investing in local talent, we help our neighborhood thrive both on and off the field. Giving Back To Charity - We believe in making a positive impact. By supporting local charities and community projects, we help create meaningful change and give back to those who need it most.
